They say opposites attract. Husband and I are magazine-reading opposites. As in I read the articles and he reads the advertisements. I am extremely susceptible to suggestion so my aversion to marketing is necessary for good financial health. Sometimes this means I miss funny, weird, and even racy running shoe campaigns. The problem is that I’m a big fan of funny, weird, and even racy ads. Although this Pearl Izumi campaign ruffled feathers in the fall I only recently stumbled across the cheeky Breed Like a Runner ads, a new twist on their successful Run Like an Animal series.
Pearl Izumi is not a stranger to controversy. The Runner Not a Jogger ads always light up message boards. I have no qualm. But I’m a runner not a jogger. Maybe I should be offended by the breeding ads, lots of people seem to be, but mostly I’m just amused that I can go to the Pearl Izumi website and Make a Runchild. Let’s get it on. Sorry kid, you’ll have to buy Bandaids because thick nipples were not a priority.
Congratulations! It’s a beautiful baby cross country runner.
Just what I always wanted. Husband and I went to one of those morphing computers once; it took our photos and then spit out a 4 year kid. My parents put the printout in a frame on the mantle. I wonder if they are trying to tell me something.
Title Reference: Gowan – (You’re a) Strange Animal. From the album Strange Animal. 1985.
LOVE the Pearl Izumi site. I bred a cross country runner as well.
Thanks for another entertaining post.
Ohh, some competition for my little runner.
I bred a marathoner… what’s going on here?
Twins?
Brilliant marketing! Although I’m definitely adding to the mediocrity of running.
Lately I’m contributing to the extinction of running.
I am not much of an ad reader, either — this is the first I see of this stuff…it’s totally amusing, though!
(I bred a baby marathoner.)
Ahhh, I’m jealous. Did you pick thick nipples? I think that’s they key to a marathoning baby.
i bred a trail runner… or a short, hair, big nippled human being. poor thing.
Perhaps quiet trails away from the pitchfork carrying townspeople is the best place for your little beast, I mean baby.
thick nipples and hair?
why are those options?
More importantly – who and why would anyone choose those features for their offspring?
Yes – I would like a tough nippled unibrow with big, thick glutes please. Talk about an asthetic handicap! Are we even allowed to say handicap anymore?
I loved that ad, I bred a baby sprinter? My kid will race your kid anytime any place.
Any distance?